WWF is not just about species! We are:

• the world's largest and most experienced independent conservation organisation;
• a truly global network, working in more than 90 countries;
• a challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education;
• a charity dependent upon its five million supporters worldwide - some 90 per cent of our income derives from voluntary sources such as people and the business community.

WWF-UK works on both global and local environmental issues.
Much of our work is in areas where the most critically endangered wildlife and the least protected habitats are found. However, the origins of many environmental problems lie in developed countries, including the UK, and in our attitudes and behaviour - for example, our consumption of natural resources.

That is why WWF-UK not only directs some 70 per cent of its conservation expenditure towards its global programmes but also seeks to influence global environmental issues through responsible actions in the UK.

Along with the WWF global network, WWF-UK is focussing on six priorities: species, freshwater, toxic chemicals, forests, marine ecosystems and climate change.

Launched on 23 November 1961, WWF-UK was the first National Organisation in the WWF network.
For a more detailed history of WWF, visit the WWF International website

If you have questions about WWF and Extinct, please read our Frequently Asked Questions.