WWF-UK: Extinct - a roaring success for tigers


Skip navigation

Access key details

This site uses the UK government standard access keys, as shown below:

S - Skip navigation
1 - Home page
2 - What's new
3 - Site map
4 - Search
5 - Frequently Asked Questions (FAQ)
9 - Feedback form
0 - Access key details



Section navigation







E-mail newsletter
Sign up to receive our e-mail newsletter.

Extinct - a roaring success for tigers

Millions of viewers tuned in to ITV1 on Saturday 16 December to see the Bengal tiger voted the 'winner' of Extinct! Projects supporting this species will now benefit from just over £178,000 - half the revenue generated through your votes. The remaining 50% will be split equally between the seven runners-up.
The money will support projects including the funding of anti-poaching activities and scientific studies to better understand tigers and their prey. It will also enable us to repair guard posts destroyed during the Maoist conflict in Nepal and go towards a state-of-the-art wildlife forensics laboratory. All of this work will benefit Nepal's 350 remaining tigers.

The incredible generosity shown by viewers, who made donations of over £300,000 (including Gift Aid), will support WWF's wider work around the world. This will be used where it's most urgently needed to conserve other endangered species, protect threatened habitats and address global threats such as climate change.

"Extinct has given WWF a fantastic opportunity to reach a huge audience," said Winnie De'Ath, WWF's Director of Communications. "As well as appealing to the UK's famous passion for charismatic species, the series has enabled us to highlight the reality of our work on the ground - showing issues such as people struggling to make a living from their natural resources. The response has been fabulous, and has raised vital funds to help us continue our urgent work."

If you haven't got involved yet, it's not too late to donate online. Simply use the donate button on this site. This is your chance to make a difference. Please opt in to Gift Aid if you are a UK taxpayer so WWF can claim an extra 28% from the Inland Revenue at no extra cost to you.

For other ways to get involved visit our pages to find out what you can do.

Find out more!
Still excited about Extinct? Visit WWF behind the scenes to find out more about the making of the films, and watch a short video to see what some WWF staff have to say about the programme.

You can also follow the movements of Yume, the female polar bear collared by Anneka Rice during the series.
Play the interactive game

Re-think your lifestyle
Start taking action now and aim for One Planet Living More

Campaign online:
Join our online campaigners and speak up for wildlife and the environment.

Support WWF:
Find out more about how you can help WWF.